We all know the familiar adage "if it walks like a duck, quacks like a duck..." it is always a duck. The same is true with picture, when it comes to the images they describe of ourselves as writers.
On the e-book "Articles That Sell", teaches us how-to's of effectively promotion your business by writing and publishing articles. These ideas will help you literally take your promotion act to the street by presenting yourself as a professional writer.
A professional writer? Of coursework...the last picture that you require to convey is that you are an amateur. In case you require to brand yourself & your business professionally, then you have got to conduct all of your promotion efforts with the point of view of a expert & accomplished pro.
First, you'll require to erase any stereotypical images of writers. They are not all philosophical types in glasses & black turtlenecks. Writers are actual people, like you. They come from all walks of life & have their own mortgages to pay. Only a few writers can boast successful careers based only on the words they have authored. In fact, most of the prominent writers they read today all have sure elements in common.
What are the marks of a professional Writer?
Business Cards - Does yours make any mention of the fact that you are a writer? If it doesn't, then you are sending an alarming signal that you write as a hobby.
Resume - Does yours note the names and dates of the publications that have featured your work? No listed works, no credibility.
Portfolio - Do you have a beyond-your-hard-drive collection of the articles you have written? All writers ought to have a hands-on CD or floppy portfolio. If feasible, you ought to also have a physical portfolio containing your work, any work that has been published in print.
Current Contact List or Database - Are you able to put your hands on a complete list of contact knowledge? We are not speaking sticky-notes here. This ought to include the names, addresses, e-mail addresses, phone numbers, and web-site addresses of any publications to which you have submitted an editorial. Ideally, you ought to also include the contact knowledge for any new publications about which you learn. Make sure to include the name of the editorial you have submitted and whether it was published. In case you sold an editorial, list the cost for which you sold it. Review your knowledge regularly and follow-up with each publication periodically.
Letterhead and Envelopes - Think it is pricey? If it is a business expense then it is tax deductible. While it is true that editors are primarily interested in the content of your work, unprofessional correspondence sends up a red flag that you are trying to break-in to writing. You most likely have a computer application on your computer that you can use to generate an impressive letterhead for yourself. Visit your local office supply store to discover a quality paper to print it.
Editor - Now, we are speaking some actual funds, are not they? As I have said before in a earlier ATSU Newsletter, there's affordable editors out there. You may even find at a local college who might be willing to work for a nominal fee. If using a "for-pay" editor is not an option, you ought to at least have all of your work proofed for grammar, spelling, and flow of content by somebody who is qualified and is aim. It is vital that you be open-minded to constructive criticism.
Library Card - Who has time to read? The best way to learn to better express our own thoughts and further create our writing is through reading the thoughts of others. Ask somebody whom you think about to be a professional writer. That person will always tell you that they have either always been or have become an avid reader. In the area of reading, venture out and read beyond your normal scope of preferences. You'll be amazed at how expanding your horizons can truly fine-tune your own writing skills.
Success in promotion with articles is a reciprocating enterprise. The more you write and publish articles to market your business, the more exposure you will gain as an author. Presenting yourself as an across-the-board professional in your area of writing will propel your success even further. Maximize the mileage you can earn through your writing!
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