If you are going to do postcard promotion on an ongoing basis, it is a nice suggestion to have a collection of cards to inspire you. In promotion & promotion circles, this is called a "swipe file."
How do you start a swipe file? By watching your mail!
NOTE: The swipe file is intended to be an inspirational tool for you to generate your own original ideas, not to copy those of others.
One time you have created your swipe file, use it as your arsenal of postcard promotion ideas. Draw on it for card design ideas, copywriting ideas, &, hey, while we are at it, ideas for different kinds of promotions that you do. After all, there is nothing that says that an idea you got from a postcard cannot be used in a display advertisement or on a promotional tee shirt.
I keep my own swipe file in of those 2-inch file pockets that I bought at an office supply house. File pockets have closed sides, which keep your postcards from falling out & scattering all over the floor.
Save all the postcards that arrive in your mailbox for month, & I guarantee that you?ll have a bumper crop of ideas to pick from. (In the work of the political campaign season, it will only take a week.)
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