How To Do Networking

Networking is about making connections with people & building a network of significant relationships.

Networking is probably the oldest, simplest, most effective & least pricey way to get more business. It doesn't necessarily involve selling your product or service but it does mean selling yourself. However, that doesn't involve lots of speaking - it does involve lots of listening.

Having lovely relationships means - these people will either do business with you and/or recommend you to others. These people are your unpaid sales-force & you have got to make sure that they do a lovely job.

Here are 9 steps to successful networking:

* Be prepared - if you are attending a formal networking event like the Chamber of Commerce.

* Think about whom you'll be meeting - Think about what your opening remarks or questions will be. & think about what you are going to say when they query you.

* Make positive you have lots of business cards, a small laptop, as well as a pen - These ought to be basically available & not involve a rummage through pockets or a bag to find them.

*You don't necessarily need brochures - These can be sent when you follow up later. A networking event is not a place to sell your product or service. (This is not understood by the individuals who have bored the pants off me over the years)

* Think about what you are going to wear - I have seen people rush in to a networking event in clothes that look like they have been slept in.

If it means having a alter of garments in the office or
going home to freshen up - then do it. Keep in mind, the picture you present to other people is the picture they are going to have of your business.

Men ought to wear a bright tie (not cheap) & ladies ought to wear something bright. Keep in mind, however - business dress, not sexy.

* Personal hygiene - Brush your teeth or use a breath
freshener. I have met people at networking events whose breath would bring down a rhino at fifty feet. Avoid drinking wine or coffee; they can make your breath sour. Stick to mineral water or a soft drink.

* Watch out for the fragrance - Both men & ladies, strong scents can be overpowering.

* Name badges - They are going to probably hand these out at the event, however think about having your own produced. They are not costly to produce & it means you can make positive that what is on the badge is what you need. (Conference organisers
often get the details wrong on name badges) Pin the badge on your right lapel - it is simpler for people to read. all of people shake hands with their right hand. As you lean forward to shake hands, it means that the other person can read your badge simpler.

* Go with a partner - Take a mate or of your team to a networking event. While you are there, alternately separate & come together. When you see your partner with somebody or a group, walk up & let your partner introduce you. Your partner will introduce you using a pre-agreed benefit statement. Something like - "This is my mate Mary Smith -
he helps business people find more customers by improving their networking skills." It is then simpler for you to make more contacts.