Follow-Up with Your Contacts

What happens when you meet a potential client at an event and you do not follow up?

So now the event is over and you have collected various business cards, taken notes on the best prospects, divided the cards in to Y(es), N(o), and M(aybe), now what? It is time to follow up. The best follow-up is immediate - they will keep in mind you best in case you go home that night and enter their knowledge in to your database and send a personal electronic mail or hand-written note. E-mail is much faster and you will be surprised at the speedy response you get. This gives you instant contact and you can then ask how they felt about a sure event. You are sure to receive a response. This gives you an immediate relationship with the individual.

Fast response gives you an edge on the competition. You had a reason to follow up (the event) & then an additional reason to set that all important appointment with the right individual. It may be that you have talked with this individual extensively at the meeting & now need to discuss your business relationship further. The final objective of attending an event is to get to the next appointment with positive individuals you feel you would like to do business with. It is not rocket science that you will have a common objective in business, after all, that is the type of person you sought to be introduced to in the first place. You have a quasi-relationship in the fact that you were both at the same event & the fact that you followed-up promptly. Sometimes when speaking to somebody at an event, they might need to speak at a later time; then write it down & follow up.