Now that you have gone ahead & built your Facebook fan page, whats the next step?
We have all heard that in case you are in business, you require to have a Facebook Business page or Fan page.
In case you build it they will come or will they?
In case you now do nothing along with your Facebook page, it will do nothing for you. Congratulations, you have a cyber-slug!
In case you do not have the time to spend keeping your page updated, or you do not have the funds in your business to pay anyone else to keep your page updated, you are wasting your time. Its that simple.
Were a fickle crowd. In case you are not keeping your page current & populated with new & fascinating bits & pieces to read, you won't be top of mind with those that have liked your page.
When was the last time you actively visited a page on Facebook purely because you thought of it?
Without posting on your wall, your fans are not seeing your page in their newsfeed. Your fans will must keep in mind to find & revisit your page. They won't.
My guess is option two. Most of us operate that way. They see what others are doing or speaking about & then go & have a glance see.
Or did you see a post or comment in your newsfeed from a mate that caught your eye & you clicked through to find out more.
With that in mind, how are you able to apply the browsing habits of most online users to your Facebook page strategy to make definite people continue to visit your page?
1. Post 2 to 3 times per week
In the event you are not speaking to your page visitors, anyone else will be.
Yes, per week. Be on your wall posting articles, comments, questions, videos, images, etc at least two to thrice per week to keep your page fans engaged.
2. Post at different times of the day / different days of the week
By posting at different times of the day, you can make sure you are appearing in the newsfeed of your fans at differing times. People are online at different times of the day. Some like to early morning browse. Some jump online after lunch. Others do a fast catch up on whats happening at dinner time or when they have finally put the children to bed and have a few moments to themselves.
Unless you know exactly when your page fans are online, make an work to post at different times of the day and also, post on different days of the week.
Know when your target market is online and post specifically to tap in to their peak browsing times.
Likewise, some people are more active on weekdays. Others browse on the weekend when things have slowed down at work.
3. Repost your content
For example, you may post an article at the beginning of the month and repost it at the finish of the month. Why? No can possibly be on Facebook round the clock. There will be fans that would love to read your content but were not online when you first posted it.
Its perfectly fine to write single article and post the same article to your wall two or thrice. make definite you spread out the time between the posting.
Reposting gives people the chance to catch it on the second time around.
4. Post Content from other Sources
In case you read an article that was helpful to you in business, chances are, it will also benefit others.
So share it. Be seen as in knowledge disseminator. As well as sharing your own knowledge, source material that you know will appeal to your target market.
This is where the ability to tag in Facebook can be useful. An article you found & posted can basically be shared as a link by somebody else, with a tag to your page as a thank you for sharing. Win-win!
Your Facebook page visitors will appreciate the gesture & may even on-share it, citing you as the reference point where they found it.
5. Respond to Comments or Questions
If somebody posts a query or a comment on your page, reply. Sounds simple, but Im amazed how plenty of people do not even bother to visit their own page to see what is happening on the wall.
Engaging together with your visitors is a ideal way to establish rapport and build up a following of loyal fans who will love to listen to from you.
Why Did you Build a Facebook Business Page?
In the event you do this, chances are next time they have a query in your field of expertise, they will ask you. Their friends will also see that they have posted on your Facebook business page wall and some will click through to see why.
Your challenge is to keep them interested when they get there. Keep them engaged. Keep them coming back.
Your objective when building a Facebook business page ought to be to generate traffic to your page, as a source of potential leads, clients and customers.
That way they will see you as the specialist and seek your advice and opinion when they have an issue to solve or query to ask.
We have all heard that in case you are in business, you require to have a Facebook Business page or Fan page.
In case you build it they will come or will they?
In case you now do nothing along with your Facebook page, it will do nothing for you. Congratulations, you have a cyber-slug!
In case you do not have the time to spend keeping your page updated, or you do not have the funds in your business to pay anyone else to keep your page updated, you are wasting your time. Its that simple.
Were a fickle crowd. In case you are not keeping your page current & populated with new & fascinating bits & pieces to read, you won't be top of mind with those that have liked your page.
When was the last time you actively visited a page on Facebook purely because you thought of it?
Without posting on your wall, your fans are not seeing your page in their newsfeed. Your fans will must keep in mind to find & revisit your page. They won't.
My guess is option two. Most of us operate that way. They see what others are doing or speaking about & then go & have a glance see.
Or did you see a post or comment in your newsfeed from a mate that caught your eye & you clicked through to find out more.
With that in mind, how are you able to apply the browsing habits of most online users to your Facebook page strategy to make definite people continue to visit your page?
1. Post 2 to 3 times per week
In the event you are not speaking to your page visitors, anyone else will be.
Yes, per week. Be on your wall posting articles, comments, questions, videos, images, etc at least two to thrice per week to keep your page fans engaged.
2. Post at different times of the day / different days of the week
By posting at different times of the day, you can make sure you are appearing in the newsfeed of your fans at differing times. People are online at different times of the day. Some like to early morning browse. Some jump online after lunch. Others do a fast catch up on whats happening at dinner time or when they have finally put the children to bed and have a few moments to themselves.
Unless you know exactly when your page fans are online, make an work to post at different times of the day and also, post on different days of the week.
Know when your target market is online and post specifically to tap in to their peak browsing times.
Likewise, some people are more active on weekdays. Others browse on the weekend when things have slowed down at work.
3. Repost your content
For example, you may post an article at the beginning of the month and repost it at the finish of the month. Why? No can possibly be on Facebook round the clock. There will be fans that would love to read your content but were not online when you first posted it.
Its perfectly fine to write single article and post the same article to your wall two or thrice. make definite you spread out the time between the posting.
Reposting gives people the chance to catch it on the second time around.
4. Post Content from other Sources
In case you read an article that was helpful to you in business, chances are, it will also benefit others.
So share it. Be seen as in knowledge disseminator. As well as sharing your own knowledge, source material that you know will appeal to your target market.
This is where the ability to tag in Facebook can be useful. An article you found & posted can basically be shared as a link by somebody else, with a tag to your page as a thank you for sharing. Win-win!
Your Facebook page visitors will appreciate the gesture & may even on-share it, citing you as the reference point where they found it.
5. Respond to Comments or Questions
If somebody posts a query or a comment on your page, reply. Sounds simple, but Im amazed how plenty of people do not even bother to visit their own page to see what is happening on the wall.
Engaging together with your visitors is a ideal way to establish rapport and build up a following of loyal fans who will love to listen to from you.
Why Did you Build a Facebook Business Page?
In the event you do this, chances are next time they have a query in your field of expertise, they will ask you. Their friends will also see that they have posted on your Facebook business page wall and some will click through to see why.
Your challenge is to keep them interested when they get there. Keep them engaged. Keep them coming back.
Your objective when building a Facebook business page ought to be to generate traffic to your page, as a source of potential leads, clients and customers.
That way they will see you as the specialist and seek your advice and opinion when they have an issue to solve or query to ask.
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